Apple's iPhone Upgrade Program was the company's most disruptive news
Summary: Apple found yet another way to cut carriers out
of the equation with its iPhone Upgrade Program. It can be cheaper than carrier
installment plans and gives Apple more of the customer relationship.
Earlier
today, after Apple introduced its new iPhone 6s and 6s Plus, I took a look at
the "should you upgrade?" question. Current owners of the iPhone
6 and 6 Plus are probably better served by sticking with what they have.
But I also noted that
Apple has a new iPhone Upgrade Program that's worth the
look. And it may be even more disruptive than the technologies found in the
company's next iPhones.
At this point, all of
the four major U.S. carriers have installment plans available for handsets.
That's because we're
moving away from subsidized hardware and two-year phone contracts. Apple mentioned
this, mainly because it can't really keep showing the price of iPhones at $199,
$299 and $399 when most people aren't buying phones on contract.
Enter the iPhone Upgrade
Program.
It's very similar to
what the carriers offer today but it might actually be a bit cheaper. I looked
at the program prices and compared them to the installment plans of AT&T,
which is my carrier.
Here's the breakdown:
iPhone 6s 16 GB
|
iPhone 6s 64 GB
|
iPhone 6s 128 GB
|
iPhone 6s Plus 16 GB
|
iPhone 6s Plus 64 GB
|
iPhone 6s Plus 128 GB
|
|
Off-contract Price
|
$649.00
|
$749.00
|
$849.00
|
$749.00
|
$849.00
|
$949.00
|
AT&T Next 12 (monthly)
|
$32.45
|
$37.45
|
$45.45
|
$37.45
|
$42.45
|
$47.45
|
iPhone Upgrade Plan (monthly)
|
$32.41
|
$36.58
|
$40.75
|
$36.58
|
$40.75
|
$44.91
|
At least with one
carrier -- I haven't checked the others -- Apple's monthly pricing is actually
favorable. And it includes AppleCare+ for hardware mishaps.
Even better -- if you're
Apple, that is -- it removes the carriers further from the customer. Anyone
using the iPhone Upgrade Program has a direct hardware relationship with Apple
and in a way that encourages yearly updates. That's key because the upgrade
cycle has been slowing of late.
In the end you're still
renting an iPhone. The difference is that you're renting it from Apple with the
new plan, and it could save you money over time compared to the carrier's
installment plan.
Note that Apple's iPhone
Upgrade Program works through a 24-month installment loan through Citizen's One
and will require eligibility.
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