India handset manufacturer partners telcom

By -

India handset manufacturer partners telcom to drive data growth

Summary: Micromax inks strategic partnership with Aircel to drive data growth in India, which the telco believes will showcase the benefits of 3G to smartphone buyers and drive adoption.

Micromax, India's leading handset manufacturer, has entered into a strategic partnership with Aircel to drive data growth in the country. Under the new agreement, both companies will share their channel and retail networks, sales resources, and run an integrated device sales activation program.


From left to right: Aircel CMO Anupam Vasudev, Micromax co-founder Vikas Jain, Micromax's vice president of marketing Sunil Kuttam

With the alliance, Micromax introduced Reverse Bundling handset offers worth 12,000 rupee (US$200) per month for every new customer of Aircel. The operator has positioned itself as a data-led telecom player and aimed to make 3G affordable to the masses by launching its Pocket Internet Smart service, offering unlimited 3G data at affordable prices. 
According to industry numbers, by 2020, mobile internet users are set to grow four to five times while smartphone penetration is set to increase five times to 50 percent in India. Increasing demand of smartphones imply a large data-ready user base since voice calls and messaging account for only 18 percent of mobile usage. The remaining 88 percent is for internet, apps, and media.
With a large portfolio of mid-range smartphones, Micromax has been gaining market share in India, especially among first-time smartphone buyers and mid-income professionals. Aircel believes the product bundling will showcase the benefits of 3G to smartphone buyers and drive adoption.
Speaking at the launch, Aircel CMO Anupam Vasudev said: "India is at the cusp of a data revolution and device tie-ups will strengthen the telecom ecosystem in the country, which is critical to drive data penetration. Affordability in devices will give a rise to data proliferation, which will be the main revenue generator for both telecom operators as well as handset manufacturers in the near future."
As part of the offer, all Micromax smartphones would offer 2GB data service package per month for three months, 10,000 rupees worth of WAP content free for three months, and Popcorn TV (internet TV) application free for three months, apart from discounted calling rates.
The offers also extend to feature phones and dongles. Phone packages will get 1GB data service per month for three months and 10,000 rupees worth of WAP content free for three months, while data cards will get 500MB data per month for three months.
Vikas Jain, co-founder of Micromax, describes the product bundling as "democratizing technologies for masses". Established in 2008, the company had become one of India's largest domestic mobile handsets company by 2010. It currently holds 22 percent market share in the Indian smartphone market, according to an IDC second-quarter report.

Comments

Post a Comment

Popular Posts

Hacker steals data of millions of Bulgarians, emails it to local media

By -
Image
  Source of the data breach appears to be the country's National Revenue Agency A mysterious hacker has stolen the personal details of millions of Bulgarians and has emailed download links to the stolen data to local news publications. The data's origin is believed to be the country's National Revenue Agency (NRA), a department of the Bulgarian Ministry of Finance. In a  message posted on its website  on Monday, the NRA said it was working with the Ministry of the Interior and the State Agency for National Security (SANS) to investigate the hack. "We are currently verifying whether the data is real," said the NRA. Hours after this article's publication, the Bulgarian Ministry of the Interior  confirmed the hack . HACKER STOLE 110 DATABASES, LEAKED 57 According to reports from local media [ 1 ,  2 ,  3 ,  4 ,  5 ], who received part of the data, the hacker said they stole the personal details of over five million Bulgarians, of the country's total ...
Read more

​Linux totally dominates supercomputers

By -
Image
It finally happened. Today, all 500 of the world's top 500 supercomputers are running Linux. Linux rules supercomputing. This day has been coming since 1998, when Linux first appeared on the TOP500 Supercomputer list . Today it finally happened:  All 500 of the world's fastest supercomputers are running Linux . The last two non-Linux systems, a pair of Chinese IBM POWER computers running AIX, dropped off the  November 2017 TOP500 Supercomputer list . Overall, China now leads the supercomputing race with 202 computers to the US' 144. China also leads the US in aggregate performance. China's supercomputers represent 35.4 percent of the Top500's flops, while the US trails with 29.6 percent. With an anti-science regime in charge of the government, America will only continue to see its technological lead decline. When the  first Top500 supercomputer list was compiled in June 1993 , Linux was barely more than a toy. It hadn't even adopted Tux as its masc...
Read more

Microsoft tries to stem its self-made collaboration-tool confusion

By -
Image
Microsoft is using this week's Ignite conference to try to help clarify its collaboration-tool strategy. Here's how SharePoint, Teams and Yammer figure in the mix. Choice is good. But too much choice, especially when it comes to collaboration tools, has been a problem for Microsoft. This isn't news to customers, partners or Microsoft execs themselves. But at the company's Ignite IT Pro conference in Orlando this week, Microsoft execs took a step to try to clarify the company's strategy and messaging in this area. Microsoft Office 365 Marketing chief Ron Markezich kicked off the conference this week with a slide entitled "Microsoft 365 Teamwork: Where to Start a Conversation." That slide attempts to do what  Microsoft initially attempted with a 60-plus-page whitepaper : Clarify which collaboration tools customers should use when. The slide, which features SharePoint -- and its files, sites and content storage at the center -- is broken down into t...
Read more