India handset manufacturer partners telcom
India handset manufacturer partners telcom to drive data growth Summary: Micromax inks strategic partnership with Aircel to drive data growth in India, which the telco believes will showcase the benefits of 3G to smartphone buyers and drive adoption. Micromax, India's leading handset manufacturer, has entered into a strategic partnership with Aircel to drive data growth in the country. Under the new agreement, both companies will share their channel and retail networks, sales resources, and run an integrated device sales activation program. From left to right: Aircel CMO Anupam Vasudev, Micromax co-founder Vikas Jain, Micromax's vice president of marketing Sunil Kuttam With the alliance, Micromax introduced Reverse Bundling handset offers worth 12,000 rupee (US$200) per month for every new customer of Aircel. The operator has positioned itself as a data-led telecom player and aimed to make 3G affordable to the masses by launching its Pocket Internet Smart s...