LinkedIn buying PULSE

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LinkedIn buying news reader app Pulse for more than $50 million

Summary: If a new report is true, LinkedIn is making a serious play at digital publishing through a new acquisition.



LinkedIn is reportedly working out a deal to purchase the popular news reader mobile app, Pulse.
AllThingsD reported on Monday, based on word from "sources familiar with the negotiations," the professional social network is paying anywhere between $50 million and $100 million for the San Francisco-based digital publisher.However, neither company has revealed anything publicly yet.
But if it turns out to be true, it marks a major move into digital publishing for LinkedIn.The Mountain View, Calif.-based social media giant has already been plugging away at promoting itself as a news aggregate at least -- especially through its mobile apps and a major revamp of its news feed and profile pages.
The acquisition of Pulse would likely play into strengthening that constant stream on the home page to make it a one-stop shop for professionals when checking their news throughout the day.
Pulse already has quite the built-in audience. According to the company's newsroom, the app (available for iOS, Android and mobile web) already boasts more than 20 million users across over 190 companies reading more than 10 million stories each day.

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