Google and Facebook to bargain with Aussie news outlets for 'fair' payment terms

The platforms would be forced to inform news media businesses of algorithm changes that are likely to materially affect referral traffic to news, the ranking of news behind paywalls, and any substantial changes to the display and presentation of news and advertising directly associated with news. The Australian Competition and Consumer Commission (ACCC) has developed a draft code for how media organisations can bargain with Facebook and Google to secure "fair" payment for news content shown on their respective platforms. The draft code of practice [PDF] adopts a model based on negotiation, mediation, and arbitration to "best facilitate genuine commercial bargaining between parties, allowing commercially negotiated outcomes suited to different business models used by Australian news media businesses". Each media business is expected to come to an agreement with the digital platform, with no one-size-fits-all model intended. But the code, as it stands, would allow g...