Online sales hit $3.34 billion as mobile commerce dominates, Adobe analysis
Summary: Thanksgiving and Black Friday are delivering record online sales and a lot of that traffic is being delivered via smartphones and tablets. Black Friday and Thanksgiving shoppers increasingly relied on the small screen as mobile traffic dominated online sales, according to data compiled from various sources. Adobe reported that online sales hit a record $3.34 billion on Black Friday. According to ChannelAdvisor , 68.2 percent of Thanksgiving Day e-commerce traffic came via a smartphone. Toss in tablets and 77.8 percent of traffic on Thanksgiving came via a mobile device. And perhaps the biggest wrinkle is that mobile orders outpaced computer orders. Fifty-three percent of orders were driven through a mobile device. Mobile devices still struggled to deliver sales conversions (2.1 percent for smartphones), but traffic delivered the numbers, according to ChannelAdvisor. Walmart's mobile traffic was more than 70 percent of its Black Friday total, said ChannelAdvis