Xpertfeed

Summary: Thanksgiving and Black Friday are delivering record online sales and a lot of that traffic is being delivered via smartphones and tablets. Black Friday and Thanksgiving shoppers increasingly relied on the small screen as mobile traffic dominated online sales, according to data compiled from various sources. Adobe reported that online sales hit a record $3.34 billion on Black Friday. According to ChannelAdvisor , 68.2 percent of Thanksgiving Day e-commerce traffic came via a smartphone. Toss in tablets and 77.8 percent of traffic on Thanksgiving came via a mobile device. And perhaps the biggest wrinkle is that mobile orders outpaced computer orders. Fifty-three percent of orders were driven through a mobile device. Mobile devices still struggled to deliver sales conversions (2.1 percent for smartphones), but traffic delivered the numbers, according to ChannelAdvisor. Walmart's mobile traffic was more than 70 percent of its Black Friday total, said ChannelAdvis...

Summary:  After banning dedicated fake news sites, Facebook must still explore alternative With Hillary Clinton having been favored by most pollsters to win the presidential election, there has been no shortage of soul searching and finger pointing by her backers. One target of  the blame game has been Facebook , which Clinton supporters have accused of keeping Trump supporters in an echo chamber of partisan and  fake news . These news items may have been driven by politics or simply profit by unscrupulous clickbaiters. But whatever the reasons behind them, fake news is a big problem that Facebook needs to address. On the other hand, he believes the company  must do more to ferret out fake news stories  including the  outright banning of dedicated fake news sites . Still, while the Facebook CEO admits that some stories are just outright fabrications, others have some elements of truth or are subject to interpretation.Mark Zuckerberg's reaction...

Summary: The Australian government is hoping to bolster the appeal of a career in cybersecurity by launching Academic Centres of Cyber Security Excellence . The federal government has announced it will be launching Academic Centres of Cyber Security Excellence in the hope of improving Australia's cybersecurity through education and research. For a cost of AU$4.5 million, the government expects the centres will help address Australia's shortage of skilled cybersecurity professionals. Pointing to a survey released on Tuesday that found two-thirds of Australian young adults had never discussed a career in cybersecurity at high school, Tehan said Australia needs to work harder to encourage future employment in the sector as there is a growing demand for cybersecurity professionals.In a joint statement, Education Minister Simon Birmingham and Minister Assisting the Prime Minister for Cyber Security Dan Tehan said the centres will produce work-ready graduates to increase...

Zarget, a conversion rate optimisation and marketing automation software company, has raised $6 million in a Series A round led by Sequoia Capital India. Zarget, a SaaS company that provides web optimisation and marketing automation tools, has secured $6 million in a Series A round led by Sequoia Capital India, with existing investors Accel and Matrix Partners contributing to the round. This brings the total amount raised by the startup to $7.5 million. The latest round of funding will help  Zarget  scale its products and take on global competitors such as Optimizely. Four months after the launch of its platform, Zarget has attracted more than 1,000 customers in 10 countries, including Landesk in the US, BizTalk360 in the UK, and Buscape in Brazil. The startup was founded in 2015 by three ex-Zoho employees Arvind Parthiban, Naveen Venkat, and Santhosh Kumar, who spent a decade building business productivity tools and customer relationship management software at Zoh...